Broadcasting Industry in the internet Era

The internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. The broadcasting industry comprises of radio and television stations as well as networks that create content or attain the right to broadcast prerecorded television and radio programs. Broadcasting is the distribution of these prerecorded audio or video contents to a wider audience through an electronic mass communications medium. The internet has been transforming this industry from the 2000s when transmissions of television and radio programs adopted streaming digital technology. The internet has transformed the industry by ensuring Broadcasting services are available through various platforms—wired, wireless, mobile and fixed sites where people can access anytime.

The internet-based digital multimedia broadcasting is a technology that allows sending digital signals to mobile devices, such as mobile phones. Firstly, people get the latest news in a very short time through digital broadcasting because the distance is not a barrier. People get news daily through the media and this keeps them informed on the goings-on around the world. Also, the internet has transformed the broadcasting industry to a good source of entertainment where people get entertained through music and television programs.

More so, digital broadcasting has helped people around the world to understand each other and embrace their difference because it bridges diversity globally. The convenience of broadcasting has become more efficient because people get news in a short period of their mobile phones.

Lastly, internet broadcasting has enhanced businesses and companies to promote their products online through mass product promotion which in turn increases the sales of their products. In conclusion, the transformation that the internet has brought to the broadcasting industry is phenomenal and the benefits outweigh the disadvantage that comes with digital broadcasting.

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