Sharing a live broadcast has become the newest trend amongst everyone. It is not limited to the young generation, but the enjoyment and experience of live streaming have touched different age groups. One of them is social media, where you are just a click away from going live. Be it music, video, gaming, movies, sports streaming culture has managed to create space in all the fields and, along with it, drawn a lot of viewership. This further means that streaming creates broader culture and can have a powerful impact on people who use each platform as streamers or viewers. It is more interactive, engaging for all content types.
Live streaming on TV helped viewers and provided them up-to-date, informative, and accessible content. Online streaming culture has become so popular in no time due to which TV subscriptions have been in decline. It has brought a change in viewers behavior, how, and what they want to see is all in their control. Online streaming provides endless options to explore, which are free and are accessible through mobile devices. It has provided viewers enough flexibility, like recording live programs that can be enjoyed later.
On social media, streaming culture provides viewers the opportunity to interact with the presenter. It offers a great gratification to the viewers even if it doesn’t last long. Also, a large number of the crowd is drawn within minutes. It is an excellent medium of communication where people get to know more about their favorite celebrities. It brings closeness along with community feeling.
Streaming culture has changed the way of sports viewing. In modern times half of million viewers watch sports events like the Olympics, World cup, Fifa, NBA, etc. through live streaming. The young generation enjoys seeing things in real-time, and commenting on them is a big thing for them. Any time delay or broadcasting delays on TV has alienated the sports crowd. People have moved away from watching stuff in a specific room with a couch and television at a fixed given time. They like to enjoy live sports at any time at their convenience. Twitch was launched as a video game streaming service, but now has starting to influence the way sports are being watched. Now people prefer watching games on Twitch rather than subscribing to various premium channels.
The digital music industry is something that has captured attention worldwide. If you’re a fan of country, hip-hop, jazz, classical, Latin, rock, or any music genre, you prefer listening to music on a major streaming platform. Spotify, Apple Music, and Pandora build their vast metadata libraries collecting data through this platform. Additional data is imported from music cataloging services like Billboard and TiVo, which include information acquired from services like AMG, Muze, Rovi, and Veveo. The entire collected information also impacts not only how music cultures evolve, what are acceptable genre, and even about the popularity of the artists.
What are the benefits
Streaming culture has benefited almost all the industries. With increased exposure, more leads are generated for any business or get more followers for the brand. Within social media, it has become a lot easier to get people to find and share live videos. Sharing content immediately helps them to connect with more people. One of the best advantages is its cost-effectiveness. In the present marketing world, there are many effective ways to reach out to people, but most require significant investments.
In comparison, live streaming helps to bring better results without proving expensive. As per the recent survey, people watch/ listen three times more through live streaming. The fast-growing industry has become essential for millennials for enjoyment and relaxation.